REHOBOTH BEACH, DE — In what officials are calling “a much-needed upgrade to the coastal arrival ritual,” Rehoboth Beach this week unveiled its new Luxury Parking Experience, a premium parking option designed for visitors who don’t just want to park near the Boardwalk — they want to be welcomed emotionally as their wallet is quietly emptied.
For $40 per hour guests are greeted by a friendly parking attendant trained in light affirmations, calming eye contact, and gentle reassurance such as, “You’re safe now… you found a spot… it’s going to be okay.”
According to city representatives, the Luxury Parking Experience also includes soft lighting, tasteful rope barriers, and a complimentary spritz of sea-salt aromatherapy as drivers exit their vehicles and begin their pilgrimage toward overpriced fries and sunburn.
“It’s not just parking,” said one official while adjusting a velvet stanchion next to a Honda CR-V. “It’s arrival. It’s healing. It’s the moment you accept that you’re going to spend $500 today and pretend you didn’t.”
The city confirmed that future upgrades may include a valet service, a private parking lounge, and a “Platinum Spot” tier where your car is gently complimented before being left alone for six hours in full sun.

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